China's fitness boom energises sportswear brands | Financial Times
Adidas Is Hot on Nike's Heels in China - WSJ
Adidas marketing push an uphill battle against "cool" Nike
The Nike of China Wants to Go Global and Has Xi in Its Corner - Bloomberg
Adidas eyes China expansion - Chinadaily.com.cn
As Reebok steps toward new ownership, it faces more uncertainty - The Boston Globe
Euromonitor Provides Early Access to 2016 Apparel & Footwear Data - United States Fashion Industry Association
Can Adidas Sneakers Survive a Second Wave?
Ayashisa Amateki - U.S. sports brand sales 2015 - 2020 Nike has displayed a dollar social distancing between itself and its two competitors in the U.S. This is despite adidas securing a
Adidas, facing investor unrest over Nike lead, sees sales dip | Reuters
Sportswear Market Share in China
Li Ning Spars With Nike and Adidas | BoF
Nike vs Adidas: a league of their own | World Finance
Nike takes market share from Adidas in Europe | Arab News
Why Adidas is selling Reebok | Fortune
Adidas says soccer, running to help it beat Nike in Europe | Reuters
Using Elasticity to Understand Company Risk Exposure to Coronavirus - Euromonitor.com
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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot | Retail Dive
Apparel and Footwear Titans are Centralizing Suppliers, Research Shows – Sourcing Journal
Nike is winning over new customers and it could 'dramatically increase prices' | Businessinsider
New Apparel and Footwear Research Category Overview: Sportswear Maintains Momentum - Euromonitor.com
China's domestic sportwear brands rapidly closing on Nike, Adidas - Nikkei Asia